Lean Product Management & Development

2 Day Classroom  •  2 Day Live Online
2 Day Training at your location.
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Product lifecycle management has changed.

Today's business climate is seeing rapid change in how we research and develop products, what customers expect from products, and what's effective when it comes to marketing products. Product strategy is becoming less reliant on traditional R&D, heavy front-end planning and manufacturing tactics. Strategies increasingly rely on technology advantages such as software, IT capability and rapid business intelligence.

Furthermore, the demand for rapid, agile operations is driving a shift away from traditional project management and funding. The new challenge is how to quickly find, scale and capitalize on the value streams which sustainably produce growth and benefit. These value streams are not bound by the confines of specific projects or departments. In most cases, the key to finding and growing new sources of value lies in the product life cycle: starting with how we test ideas, how we plan and fund products, and how we discover and scale the ideas that will make us money.

Learn how to use product value as your key to innovation and lean development.

This fast-paced, two-day course teaches you skills and tools for lean, value-driven product practices. Whether you are a traditional product line manager, an IT or software product owner, or a product marketer — this expert-led class uses a combination of engaging presentation and hands-on group activities to get you up to speed fast with lean product management techniques.

Come prepared to learn, work, and leave with hands-on experience using best practices you can immediately apply in your organization.

In this Lean Product Management & Development Course, You Will:

  • Prioritize and plan faster to reduce sunk costs on product development
  • Test new feature and product ideas quickly and inexpensively to discover new sources of value
  • Learn to mesh software and systems components with traditional product design
  • Become more adept at navigating the transition from testing to production at scale
  • Isolate and visualize value streams across departments so you can translate them to profit centers
  • Quickly exploit new features and ideas before your competition
  • Learn “growth hacks” that relentlessly focus on the customer
  • Get a framework to better understand different sources of value and their relationship to revenue
  • Leave class with an update to your skill set based on the last five years of best practices in product management
Upcoming Dates and Locations
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There aren’t any public sessions currently scheduled for this course, but if you fill out the form below, we can tell you about how we can bring this course to you!

Course Outline

Understanding products

  • Non-IT products
  • Software products
  • Other technology products
  • IT services
  • Products vs. projects

Review: a product manager’s traditional duties

What is value?

  • The sources of value
    • Business Value
    • Customer Value
    • Time Value
    • Monetary Value
  • Prioritizing customer-driven value
  • How do large organizations create value?
  • Mapping value streams
  • Organizational antipatterns

Flow in Organizations

  • What do we mean by ‘flow?’
    • Applied to information
    • Applied to value
    • Applied to money
  • Factors impacting flow
    • Bottlenecks
    • Constraints
    • Bernoulli’s principle

Product life cycles

  • The product S-curve
  • Innovation vs. scalability
  • Three waves of product adoption
  • Different stages, different strategies
  • Mapping actions to the life cycle
  • Different Lean practices for different life cycle phases


Designing and developing products

  • Traditional product development
  • Waterfall R&D
  • “Big Bang” products
  • Technology and systems
  • Useful examples

Problem framing

  • Understanding the customer
  • Defining customer pain
  • Identifying needs
  • Design thinking for needs identification
  • Making problem-solving repeatable

Exercise: Who is your customer?

How to apply creativity scientifically

  • Minimum viable product
  • Designing experiments for testing
  • Exploiting variability
  • Continuous Improvement
  • Transitioning to scale
  • Feedback and feed-forward loops

Case study: Bing A/B Testing at Microsoft

Understanding quality

  • Defining Quality
  • Why is quality important?
  • Quality as an economic framework
    • How quality impacts cost
    • Quality and departmental decision-making
    • Quality and constraints
  • Designing for quality
  • Testing for quality

Product metrics

  • Technology metrics
  • Customer metrics
  • Vanity metrics
  • Leading vs. lagging metrics

Exercise: the one metric that matters

Understanding Delivery

  • Delivery’s relationship to value
  • Early deliveries vs. full production
    • Goals of early deliveries
    • Differences in methodology
    • Making the transition
  • Towards continuous delivery
  • Who is responsible for delivery?

Exercise: Design a delivery framework

Prioritization and planning decision frameworks

  • Intuition
  • HiPPO
  • ROI
  • WSJF
  • Cost of Delay
  • CD3 Score

Scaling product delivery

  • Frameworks for scale
    • Lean startup/Lean enterprise
    • SAFe
    • LeSS
    • Arnold’s BSF practices
    • Continuous improvement (Kaizen)
  • Quality vs. efficiency
  • Common Lean principles

Class conclusion

  • What concepts will help?
  • What concepts aren’t helpful?
  • Charting your course
  • Expert Q and A

Thought leaders for further reading

  • Don Reinersten
  • W. Edwards Deming
  • Jez Humble
  • Joshua Arnold
  • Mike Rother
  • Eric Ries
Who should attend

This workshop is a great skills update for anyone who has a stake in the outcome of product life cycles. Whether you work with internal products or external customer-facing products, you will find the techniques taught in this class useful. Highly valuable for:

  • Product Owners
  • Product Managers
  • Designers & Architects
  • Functional Leaders
  • Project & Program Managers
  • Application Engineers
  • Scrum Masters
  • Anyone who wishes to practice Agility at scale

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